About Us

We empower women through conversation and community.

Who we are

Beauty with a mission to empower women through conversation and community.

The company, established in 1984 by Aydın Hacıabdullahoğlu and his sons in Istanbul, has grown to become a leading force in Turkey's cosmetics and personal care industry. Through Aydinç Kozmetik, Makyaj Kozmetik, and Universal Istanbul Kozmetik, the group excels in makeup, skincare, hair care, and nail care.

Makyaj Kozmetik, under brands like New Well, Epilady, Biologist H, and Dr.Clinic, pioneers production, R&D, sales, and marketing. Their focus on innovation and quality drives their success. They prioritize healthy, innovative, and sustainable production strategies while offering Private Label production services to global cosmetic brands.

Operating in a 12,000 m2 high-tech facility adhering to various quality management standards, including Halal Certificate, ISO, and Cosmetics GMP, they emphasize love as a secret ingredient in their products, proudly made in Turkey with European raw materials.

With a commitment to quality and affordable prices, the group aims to globally share the joy of contributing significantly to the cosmetics and personal care industry in Turkey and worldwide.

OUR MISSION

BEAUTY FOR PEOPLE WHO CARE.

At New Well, our mission is to redefine beauty by empowering individuals to embrace their unique qualities. We believe that makeup should not only enhance outer radiance but also celebrate the inner confidence that sets each person apart. With a commitment to cruelty-free and environmentally conscious practices, we strive to create makeup that not only looks good but feels good too. By fostering inclusivity and diversity in our product offerings, we aim to cater to the diverse beauty needs of every individual. Join us on a journey of self-expression and empowerment as we pave the way for a new era in the world of beauty with New Well.

Retailing efforts continue rapidly.

We are rapidly advancing our retailing adventure with our 24 stores in Turkey, Azerbaijan, Iraq, Ukraine, France and Germany.

Commitment to cruelty-free excellence

We are passionate advocates for cruelty-free beauty at New Well. Our commitment to animal welfare means that none of our products or ingredients are tested on animals. We firmly believe in providing makeup enthusiasts with ethically sourced and produced options that align with their values. Choosing cruelty-free products not only reflects our dedication to compassion but also ensures the highest standards of quality and safety. Join us in embracing a beauty routine that is both conscious and cruelty-free, because beauty should never come at the expense of our furry friends.

Dermatologically tested skincare solutions

Discover peace of mind with New Well's dermatologically tested products. Our commitment to skincare goes beyond beauty, ensuring that our products are rigorously tested for safety and efficacy by dermatologists. With a focus on gentle formulations, we strive to provide skincare solutions suitable for all skin types. Trust in the science behind our dermatologically tested products, designed to deliver visible results without compromising on your skin's health. Join us on the journey to radiant and healthy skin with the confidence that comes from using products backed by dermatological expertise.

EXCLUSIVE DEALS

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OUR COLLECTIONS

BRING BEAUTY INTO YOUR LIFESTYLE

Makeup

Discover the essence of self-expression through New Well's makeup collection.

Shop Makeup

SKIN CARE

Indulge in New Well's skincare range, meticulously crafted to unveil your skin's natural radiance.

Shop Skincare

NAIL CARE

New Well introduces a luxurious range of nailcare essentials, perfect for achieving salon-quality results at home.

ABOUT US

Who we are

OUR MISSION

Retailing efforts continue rapidly.

Commitment to cruelty-free excellence

Dermatologically tested skincare solutions